He worked with stalwarts like Richard Kline, the cinematographer who received the Lifetime Achievement Award from ASC Giles Masters, the production designer of Mummy and The Da Vinci Code Douchan Gerci, the director and AR Rahman, the Academy Award-winning composer, and was supported by Hollywood crew, Panavision equipment and world class ideas at work. He then joined Chiranjeevi's unfinished Hollywood venture Return of Abu – Thief of Bagdad in 1999 as assistant director to Suresh Krissna. He worked from 1996 to 1998 with Dasari Narayana Rao for seven films: Kalyana Praptirastu, Osey Ramulamma, Rowdy Durbar, Greek Veerudu, Sammakka Sarakka, Kante Kuthurne Kanali and Pichchodi Chethilo Raayi. His final year project was in 1997 was "How To Market A Movie", which was received with raised eyebrows by his professors. With the help of KS Rama Rao, he joined ace director Dasari Narayana Rao in 1996 even as he was in the midst of his management course. Madiraju gave some TV show ideas to famous producer KS Rama Rao and was involved in making pilot episodes while he grew attracted to the bigger, larger than life and more influential medium of film, especially film as a commercial art form. Film career ġ994-95 was the year that satellite television started coming to Indian homes.
He joined Avanthi School of Business Management, affiliated to Osmania University, in 1995 to pursue a master's degree in business administration. His passion for music and entertainment prompted him join Hyderabad Film Talents' Guild, a renowned music group in Hyderabad. He did some odd marketing jobs and teaching jobs. He joined Grad IETE in 1990 but discontinued due to lack of focus. The family moved to Hyderabad, the state capital, in 1984 thanks to Vijayananda's transfer.
As a child, Madiraju always dreamt of becoming a singer.
Vijayananda worked as an electrical engineer in the Kothagudem Thermal Power Station. Raj Madiraju was born as Raja Sekhar Madiraju, the middle of the three children of Vijayananda Madiraju and Seshukala Madiraju in New Paloncha, Khammam District of then Andhra Pradesh State.
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